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mavs413
05-26-2005, 11:54 PM
NBA uniforms to feature high-profile advertising?
FoxSports.com

Are you ready to see a NBA player running up and down the court with an ad for Viagra on his shorts? Or how about a Budweiser insignia on the front of a team's jersey.
Sounds like something you'd see only in NASCAR, or maybe Europe, but according to a Bloomberg News report, the NBA could be exploring such advertising opportunities.
The NBA currently bans advertising on uniforms, but it may consider easing that ban, as the move could open a new revenue stream with the average player salary approaching $5 million a year.
"I don't doubt it will eventually happen, but at a price that recognizes that value," NBA commissioner David Stern said in the report. He added that teams lost money this year, although he wouldn't be specific.
Some owners, including Dallas' Mark Cuban, have voiced their support for the new ads.
"If it were up to me, they would already be there," said Cuban, whose $87 million payroll this season was second to the New York Knicks.
New Jersey Nets chief executive Brett Yormark went a step further, saying he would even consider selling the franchises name.
"Wherever the Nets went, the company would go," he said.
The NBA has the most restricting uniform advertising policy of the four major sports. Major League Baseball, the NFL and the NHL allow the makers of the uniforms to include a visible logo.
But NASCAR is driven by such high-profile advertising, with a primary sponsorship going for upwards of $20 million a year

Thespiralgoeson
05-27-2005, 12:19 AM
Oh, Jesus Christ I hope this doesn't happen.

Dooby
05-27-2005, 08:24 AM
Ya know what? It doesn't really bother me if it is limited. I really had no problem with Liverpool having Carlsberg on the jersey.

http://us.news2.yimg.com/us.yimg.com/p/ap/20050525/capt.aos19505252335.turkey_champions_league_final_ aos195.jpg

I used to be against it, but I really don't care anymore. I mean, if it starts to look like a NASCAR driver's suit, then I would have a problem.

MavKikiNYC
05-27-2005, 08:30 AM
On the one hand it makes perfect sense. If you can have American Airlines Arena, why not the EDS Mavericks?

Bet you'd get a double-whammy, cross-action corporate effect with a move like this--the NBA's and the sponsor's. On the other hand, what would the effect have been on the company that had its name on Ron Artest's, Stephen Jackson's and Jermaine O'Neal's jerseys last year? Or what would the effect on the NBA have been of the Enron Rockets?

Both sides will have to tip-toe into this kind of agreement.

Arne
05-27-2005, 08:35 AM
I think it should be allowed, since the owners put so much money into their teams. It would only be fair.

Drbio
05-27-2005, 08:51 AM
I hate this, but it is an inevitability.

dirno2000
05-27-2005, 09:17 AM
In my opinion this cheapens the league but nobody cares since I'll still watch the games.

It will be interesting to see what happens when a mini corporation like Labron James is told that he has to wear Gatorade on his jersey despite being paid millions by Powerade. And if you take the next step and sell team naming rights, how does that effect free agency? “The Atlanta Hawks sponsored by Coca Cola” don't want to be “The Charlotte Bobcats sponsored by Pepsi's” bitch so why wouldn’t they promise extra incentives to key FA's?

MavKikiNYC
05-27-2005, 09:32 AM
In my opinion this cheapens the league but nobody cares since I'll still watch the games.

Not to be antagonistic, but there's really not much left to cheapen. For any sports league. I guess they could put the women's teams in halters or something, but beyond that.......

I think the idea is interesting. Sports teams are a bit of an untapped resource in terms marketing--it's almost like they're a force in search of an objective. Sort of a natural marriage that corporations looking to promote themselves and their "brand" would want to ally themselves with something as high-profile and attention grabbing as a professional sports club.

It's all about the dollar. Always has been, always will be.

jayC
05-27-2005, 11:14 AM
There is already so much advertising in an NBA arena. Why not have them on the players jerseys. They have them in international soccer, Nascar, and arena football. Nascar is one of the most popular sports in america. So really who cares?

kg_veteran
05-27-2005, 11:46 AM
I'm sure there is research to prove (or suggest) that such advertising is effective to sell product, but I can tell you that I've never once bought something from a retailer because I saw the sign or the advertising at the game.

Oh well, such is life. I'm surprised this hasn't happened sooner.

vjz
05-27-2005, 12:38 PM
Ads on players Jerseys are OK. But the team name? That sucks. It would be embarrassing to root for a team called the 'got milk mavericks'.

Misfit Mav
05-27-2005, 11:29 PM
I don't like it, but I hope if it does happen it will be tasteful.

I agree that corporate sponsorships for whole teams woudl be terrible. I heard some rumblings about the Bears changing their name to the "Chicago Bank One Bears" once. If that kind of thing becomes a trend, it would really hurt the industry in my opinion. Regional loyalty is still a key factor in the appeal of professional sports.

digit
05-28-2005, 02:39 AM
Even FC Barcelona will now start advertising on the front of of the team's jersey. Barcelona was the lone club in international soccer, that didn't feature a major corporation on the players' jerseys for 105 years, now. Now they are close to signing one of the biggest deals ever. The whole marketing package with the government of China (oh well) sould be worth ~ $ 180 mil to promote the Olympic games 2008 in China.

ilMavvento
05-28-2005, 10:51 PM
If something like this happens, hopefully fans will offset the economic benefit by no longer buying NBA merchandise.

dirk2003
05-28-2005, 10:59 PM
Big freakin deal. Put advertising all over the jerseys, I dont care. Basketball jerseys look gay on anyone other than NBA players anyway. Im not buyin.

KFunk
05-28-2005, 11:00 PM
I don't like the idea at all, especially in the sense of jerseys that fans buy to support their team. Who wants to buy a jersey with ads on it?

dirk2003
05-29-2005, 12:52 AM
http://www.paragonsports.com/Paragon/images/medium/188525home_cl_pd.jpg
http://images.amazon.com/images/P/B00073MTX6.01-A3L7EYK5P9ET2J._SCLZZZZZZZ_.gif


I've gotten so used to soccer jerseys with ads that MLS jerseys without ads look stupid to me. Everyone knows what team you are... why waste space and write it big on the front. Who cares?

The 2nd jersey has the advertisement well integrated and looks just fine. Why would you not buy a jersey because it has an ad on it? That makes no sense. Maybe if it had a big viagra ad.

KFunk
05-29-2005, 06:00 PM
I don't know, it just seems tacky. I'd rather the jersey say Dallas on it than Pirelli

poohrichardson
05-29-2005, 07:12 PM
I have the Ginobili Team Argentina jersey and it has ads all over it.. doesn't bother me that much.

Just211
05-30-2005, 07:28 AM
It might be alright if it was a one ad per jersey, nothing tacky. And the teams should have to sign like 5 year deals with that company. I mean I would rather it not be there, but say if Dallas had a American Airlines logo, on the back of the jersey where the star is, it wouldn't be too tacky.

V2M
05-30-2005, 11:05 AM
If placing a small Nike or Pepsi label on the Jerseys could lower the ticket prices by a dollar or two, I'm all for it. If it's just to increase the revenue for the league (owners, players, et al), I don't care a bit, one way or the other.

Smiles
05-31-2005, 06:19 PM
Originally posted by: Arne
I think it should be allowed, since the owners put so much money into their teams. It would only be fair.
Owners choose to become owners, and they freely decide how much money they put into their teams. Fairness really isn't a legit reason to "allow" this form of advertising. Look how much money the fans contribute as a percentage of their income, and the whole league is based upon fans - sponsors marketing to fans at events, ticket sales - all of it.


Originally posted by: V2M
If placing a small Nike or Pepsi label on the Jerseys could lower the ticket prices by a dollar or two, I'm all for it. If it's just to increase the revenue for the league (owners, players, et al), I don't care a bit, one way or the other.
Don't expect this to offset the fans game-related expenses. The teams are businesses looking for ways to increase revenue. Who could blame them?

I have two jerseys from the Czech Republic White Tigers (hockey), and they look fine with all the adds on them. Of course, I don't have preconceived notion of the sponsors either. When I imagine the NBA unifiorms with adds, I'm sorry about the changes ahead. Selling the franchise name is particularly discomfiting.

I'm sure we'd eventually become so accustomed to seeing the adds that we wouldn't mind them after a while. No one is going to boycott the NBA based on this change, so it's only a matter of time before it materializes.

TheDeutschman
06-04-2005, 07:20 AM
Well, the Jersey marks only the first step. Here in Austria, we have more advertising in soccer than in any other league in Europe. There's not only a name on the jersey, but also another on the player's butt. All teams have sold their names, so that my team for example has a cigarette brand's name. The LEAGUE's name (!!!) has changed twice in the last 3 years.

If that's what it's gonna be like in the NBA, then that's not what I want. If you put only one name on the Jersey, then I'm cool with it.

Arne
06-04-2005, 07:49 AM
Originally posted by: Smiles

Originally posted by: Arne
I think it should be allowed, since the owners put so much money into their teams. It would only be fair.
Owners choose to become owners, and they freely decide how much money they put into their teams. Fairness really isn't a legit reason to "allow" this form of advertising. Look how much money the fans contribute as a percentage of their income, and the whole league is based upon fans - sponsors marketing to fans at events, ticket sales - all of it.


Originally posted by: V2M
If placing a small Nike or Pepsi label on the Jerseys could lower the ticket prices by a dollar or two, I'm all for it. If it's just to increase the revenue for the league (owners, players, et al), I don't care a bit, one way or the other.
Don't expect this to offset the fans game-related expenses. The teams are businesses looking for ways to increase revenue. Who could blame them?

I have two jerseys from the Czech Republic White Tigers (hockey), and they look fine with all the adds on them. Of course, I don't have preconceived notion of the sponsors either. When I imagine the NBA unifiorms with adds, I'm sorry about the changes ahead. Selling the franchise name is particularly discomfiting.

I'm sure we'd eventually become so accustomed to seeing the adds that we wouldn't mind them after a while. No one is going to boycott the NBA based on this change, so it's only a matter of time before it materializes.

The owners decide to become owners but they still invest into a team and they want to make profit. That's how business works. And for most of them it's still a business. And the owners own their teams so it's should be their decision, what they want to have their players wear as jerseys.

The fans who watch the games on TV or go to the arena don't own the team. They pay for watching but after they watched, they don't own any little bit of the club. They only have payed for diverting pleasure. If the owners decide to put a brand's name on their players jersey, than the fans have another opportunity to decide whether they want to pay for seing them guys or not. It's not like they payed for a season card and in the middle of he season they put a slogan on the teams jerseys and some of the fans feel disturbed.

Arne
06-04-2005, 07:54 AM
P.S.: The advertising on the jerseys could increase the jersey-sells as well! I don't think its a good thing, but some fans would buy a new jersey every time the team changes the advertising-partner.

Smiles
06-06-2005, 12:49 PM
Originally posted by: Arne
[quote]
Originally posted by: Smiles
[quote]
Originally posted by: Arne
The owners decide to become owners but they still invest into a team and they want to make profit. That's how business works. And for most of them it's still a business. And the owners own their teams so it's should be their decision, what they want to have their players wear as jerseys.

The fans who watch the games on TV or go to the arena don't own the team. They pay for watching but after they watched, they don't own any little bit of the club. They only have payed for diverting pleasure. If the owners decide to put a brand's name on their players jersey, than the fans have another opportunity to decide whether they want to pay for seing them guys or not. It's not like they payed for a season card and in the middle of he season they put a slogan on the teams jerseys and some of the fans feel disturbed.

I must not have made myself very clear.

I agree, the owners have every right to decide whether they want to put adds on the jerseys, or sell the franchise name. They have every right, and that is based on "ownership" not "fairness". Business decisions like this are not based on "fairness". Also, the NBA has a right to make decisions on this matter too. It's all part of the package, and the agreements hammered out between players, league admin, etc., and the owners.

I don't need you to quiz me in pre-elementary concepts of how business works. What fool doesn't realize that investments are intended to lead to profit, and that owners typically make the decisions for their businesses? Of course fans don't own the teams. What fan doesn't know that their only option for protest is to not buy the product? Don't divert the point of my post in order to expound and gloat over your impressive grasp of the business world, especially as it pertains to the world of professional sports.
Originally posted by: Arne
[quote]
Originally posted by: Smiles
[quote]
Originally posted by: Arne
The owners decide to become owners but they still invest into a team and they want to make profit. That's how business works. And for most of them it's still a business. And the owners own their teams so it's should be their decision, what they want to have their players wear as jerseys.

The fans who watch the games on TV or go to the arena don't own the team. They pay for watching but after they watched, they don't own any little bit of the club. They only have payed for diverting pleasure. If the owners decide to put a brand's name on their players jersey, than the fans have another opportunity to decide whether they want to pay for seing them guys or not. It's not like they payed for a season card and in the middle of he season they put a slogan on the teams jerseys and some of the fans feel disturbed.

I must not have made my point clear.

I agree, the owners have every right to decide whether they want to put adds on the jerseys, or sell the franchise name. They have every right, and that is based on "ownership" not "fairness". Business decisions like this are not based on "fairness". Who has what "rights" in the league is all part of the agreements hammered out between players, league admin, etc., and the owners.

Thanks for quizzing me in pre-elementary concepts of how business works. Keep learning, keep applying yourself, and you will get it one day. Then we will all envy the insight you grasp of the professional sports industry.