Good idea from Bill Simmons' mailbag today!
Quote:
Q: I think it should be your job (and every other non-Miami NBA fan, media member, etc.) to cause as much dissension on the Heat as possible. As such, I suggest always referring to the team as:
(A) Dwyane Wade's Miami Heat;
(B) Dwyane Wade's South Beach Heat;
(C) Dwyane Wade and company; and/or
(D) NBA champion Dwayne Wade and his Miami Heat.
Just sowing the seeds,
-- Mike in Boston
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We need to find some way to make this happen.