[EricaLubarsky]

Lonzo Ball's shoes r $495/if he plays in the @NBA like he did vs. BBN De'Aaron Fox, they'll go for $4.95

@DickieV (Dick Vitale)

At $495, Lonzo Ball’s ZO2 Sneakers Have Tastemakers Saying No Thanks.

“I wouldn’t buy those,” said T.Q. Jones, who wore Nike Prestos as he waited in the consignment line.

Haitham Khan — who was rocking a Comme des Garçons hoodie, a Supreme bag and blush-colored Common Projects sneakers — made a bold statement: “I can answer your question: No one’s going to buy them.”

This conclusion matched those of industry experts, who nonetheless marveled — through laughter — at what Bob Dorfman, a sports marketing expert at Baker Street Advertising, labeled “the brazenness, the audacity, the ego” of LaVar Ball, the father.

Matt Powell, a sports industry analyst at NPD Group, estimated Big Baller Brand would sell 10,000 pairs, which he described as a “rounding error” given the 400 million pairs of shoes Nike made last year.

“If you did it in snakeskin and pixie dust, it might cost $500,” Powell added.

https://www.nytimes.com/2017/05/05/s...-zo2.html?_r=0