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Mavdog · 04-24-2004, 08:29 AM

Money.
One would think education would be a funding priority of our state government. There's no better investment in our country's future than its youth.

So we here in TX have a Governor who wants to finance schools with revenue fron strippers, smokers and gamblers. Of course, at the same time $ are being spent trying to convince people from doing those very things. sheesh...

Will someone in Austin who has a clue step forward and lead us to the promised land?

Here's a story that's closer to home (if you're in NoTX).
---------------------------------------------------
Carroll ISD rejects corporate naming deal

Board seeks more cash from Dr Pepper to rechristen natatorium
09:16 PM CDT on Saturday, April 10, 2004
By LAURIE FOX / The Dallas Morning News

For now, the Carroll school district's natatorium won't be called the Deja Blue Aquatics Center, but it may only be a matter of time.

School board members turned down the corporate naming proposal last week, but not because they disagreed with the concept. They just wanted more money than Dr Pepper Bottling Co. was offering to promote its brand of bottled water.

But they aren't sure how much they should ask for, prompting the district to pull back and look at its prominent facilities and decide what the going rate should be.

"We have something to sell: space," said trustee Steve Lakin. "We should be the ones to put a price on that. Companies want these deals, but they don't want to spend a dime more than they have to.

"We need to be able to say, 'Here is what our price is. Come and get it.' "

The financially strapped district has been dealing in the marketing, advertising and sponsorship business for some time, looking to raise revenue.

With almost one-third of its $62 million budget earmarked for the state's school finance system, the property-wealthy district appointed a revenue enhancement committee several years ago.

Like some area districts, it has considered ads on school buses and other district property.

But in considering naming rights for such large athletic facilities as the natatorium and Dragon Stadium, Carroll has entered a more elite category.

Highland Park, for instance, started selling permanent naming rights to dozens of its facilities in spring 2002 to bring in additional money.

Naming rights to Highlander Stadium run $10 million. The rights are $1 million for the natatorium and $50,000 for the district's planetarium.

So far, no donors or corporations have taken the district up on the offer.

But a few other stadiums throughout the state have been renamed through sponsorship agreements.

The Forney school district sold naming rights to its stadium for $1 million for 15 years.

Negotiations

In Carroll, Dr Pepper has offered to pay the district for the right to name the indoor swimming center after its bottled water.

The Dr Pepper deal sought to extend a contract with the company by five years. Dr Pepper's current contract gives the company exclusive rights through 2008 to sell its products at Dragon Stadium and in some district vending machines.

The district is also negotiating a five-year, $250,000 deal with Aeropostale, a clothing company, for naming rights to Dragon Stadium.

Harry Ingalls, Carroll's assistant superintendent for operations and budget management, said the school district is "plowing new ground" in naming its most prominent facilities.

"This is new territory for public school districts," he said. "We're learning some things about the process and the market."

He said the district is most often approached about its sports facilities because Southlake is strongly identified with its athletics programs.

Mr. Ingalls said the school district could better market itself once it has a schedule of fees for naming its high-profile structures.

"If we put a value on them, we can tell them what it will cost them," he said.

"Before now, it's been negotiated one deal at a time."

Not quite enough

School board members balked at the Dr Pepper deal because the company sought to pay $420,000 to extend its exclusive supplier agreement until 2013 and have naming rights to the natatorium until then as well.

"Even if the cola wars have died down, we should be getting more," said trustee Dale Crane.

"The value of naming for 10 years is not reflected in here. I don't want to run Dr Pepper off, and if we're only operating in cola, maybe this is the best we can do.

"But I'd think others would be interested in that location as well. The objective here is value."

04-24-2004, 08:29 AM	#2
Mavdog Diamond Member Join Date: Jan 2002 Location: Texas Posts: 6,014	RE: Cash strapped schools go corporate Money. One would think education would be a funding priority of our state government. There's no better investment in our country's future than its youth. So we here in TX have a Governor who wants to finance schools with revenue fron strippers, smokers and gamblers. Of course, at the same time $ are being spent trying to convince people from doing those very things. sheesh... Will someone in Austin who has a clue step forward and lead us to the promised land? Here's a story that's closer to home (if you're in NoTX). --------------------------------------------------- Carroll ISD rejects corporate naming deal Board seeks more cash from Dr Pepper to rechristen natatorium 09:16 PM CDT on Saturday, April 10, 2004 By LAURIE FOX / The Dallas Morning News For now, the Carroll school district's natatorium won't be called the Deja Blue Aquatics Center, but it may only be a matter of time. School board members turned down the corporate naming proposal last week, but not because they disagreed with the concept. They just wanted more money than Dr Pepper Bottling Co. was offering to promote its brand of bottled water. But they aren't sure how much they should ask for, prompting the district to pull back and look at its prominent facilities and decide what the going rate should be. "We have something to sell: space," said trustee Steve Lakin. "We should be the ones to put a price on that. Companies want these deals, but they don't want to spend a dime more than they have to. "We need to be able to say, 'Here is what our price is. Come and get it.' " The financially strapped district has been dealing in the marketing, advertising and sponsorship business for some time, looking to raise revenue. With almost one-third of its $62 million budget earmarked for the state's school finance system, the property-wealthy district appointed a revenue enhancement committee several years ago. Like some area districts, it has considered ads on school buses and other district property. But in considering naming rights for such large athletic facilities as the natatorium and Dragon Stadium, Carroll has entered a more elite category. Highland Park, for instance, started selling permanent naming rights to dozens of its facilities in spring 2002 to bring in additional money. Naming rights to Highlander Stadium run $10 million. The rights are $1 million for the natatorium and $50,000 for the district's planetarium. So far, no donors or corporations have taken the district up on the offer. But a few other stadiums throughout the state have been renamed through sponsorship agreements. The Forney school district sold naming rights to its stadium for $1 million for 15 years. Negotiations In Carroll, Dr Pepper has offered to pay the district for the right to name the indoor swimming center after its bottled water. The Dr Pepper deal sought to extend a contract with the company by five years. Dr Pepper's current contract gives the company exclusive rights through 2008 to sell its products at Dragon Stadium and in some district vending machines. The district is also negotiating a five-year, $250,000 deal with Aeropostale, a clothing company, for naming rights to Dragon Stadium. Harry Ingalls, Carroll's assistant superintendent for operations and budget management, said the school district is "plowing new ground" in naming its most prominent facilities. "This is new territory for public school districts," he said. "We're learning some things about the process and the market." He said the district is most often approached about its sports facilities because Southlake is strongly identified with its athletics programs. Mr. Ingalls said the school district could better market itself once it has a schedule of fees for naming its high-profile structures. "If we put a value on them, we can tell them what it will cost them," he said. "Before now, it's been negotiated one deal at a time." Not quite enough School board members balked at the Dr Pepper deal because the company sought to pay $420,000 to extend its exclusive supplier agreement until 2013 and have naming rights to the natatorium until then as well. "Even if the cola wars have died down, we should be getting more," said trustee Dale Crane. "The value of naming for 10 years is not reflected in here. I don't want to run Dr Pepper off, and if we're only operating in cola, maybe this is the best we can do. "But I'd think others would be interested in that location as well. The objective here is value."