walmart's getting a lot of press out of this. smiling faces all over bentonville.
these $4 drugs are generic only, so if the drug you are prescribed isn't available in a generic form it's regular price.
this is a great program for the uninsured, although a comparison I saw showed costco to already be at $3.99 for most of these generics.
prescription drugs, as a merchandising category, have been producing minimal profit for the big chains due to the agreements with the insurance providors. walmart decided to just give up any margin to speak of and use it as a marketing tool.
let's not hjowever make any claim that this program is benevolent in any way. it's meant to increase their business volume.
|