I don't see why Walmart can't be both benevolent (in that they are trying to help their customers) and self-interested (in that they are trying to increase business) at the same time.
They aren't a charity; they are a business. That said, this does appear to me to be a move that will help their customers. It's great that Costco was already doing it, but Costco also requires an annual membership fee that Walmart doesn't, and let's be honest -- Walmart reaches a lot more consumers than any other pharmacy does. For them to offer this is a big deal because it increases the availability of the drugs to those that need them at a lower cost.
As for people with insurance, if you can get the drugs for $4, why would you waste your insurance money on it? Most co-pays are higher than that.
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