He's saying that it's like Brookshire's (or H.E.B) offering canned peaches at 2 for .59 in hopes of dragging in Ma and Pa Kettle, who just may also buy some more highly marked up cottage cheese and prune juice. That's all.
And I think he's right to that extent. It's fine, great even, that it's could benefit some people, but it's no more benevolently motivated than running a special to bring consumers in in hopes that they'll spend more.
Wal-Mart has PR-ed this very effectively as a quasi-social program, when in fact, it's just marketing the low prices for which they are already rightly both famous and infamous.
Last edited by MavKikiNYC; 09-22-2006 at 03:18 PM.
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