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The whole ad is about the idea of fame without portfolio. Paris Hilton is famous for being famous.
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It's fine for a voter to hold this view. It suggests that the voter is reasonable and logical and is able to resist certain temptations.
But for a candidate to hold this view? That's a surefire recipe for failure.
If you are going up against a guy who is famous for being famous, you aren't gonna win by being "right" on the issues. That's not how elections work. This is why McCain is going to lose very badly if things don't change in his camp. Rather than whining about how famous Obama is, what he needs to do it get famous too.
Paris Hilton doesn't need a portfolio to be the figure she is. And a candidate in a popular vote doesn't need a portfolio, either, if they have that sort of fame. It's called name recognition, and it's among the barest of fundamentals in politics.
It just blows me away that the best the McCain camp can do in the wake of Obama's speech to 200 freaking THOUSAND Germans is to say: "Well, they can't vote. HA! Joke's on you!" Gimme a break. The whole world was watching Obama, while McCain was standing in the aisle in a grocery store.
Honestly, this is not complicated stuff.