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Originally Posted by a.weidner
McAdoo lost in the conference finals the year he was MVP. Moses Malone lost in the first round twice, but always reached the playoffs. Only Kareem won an MVP while missing the playoffs. Just a quick lookup, so no guarantees.
Anyways, that is irrelevant, since back then the MVP was voted by the players, not the media. There probably wasn't much exchange of arguments between the players, so there were no "specific criteria", just personal preferences. Obviously the voting system had to be adjusted because it wasn't objective enough.
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Thanks for the correction: I double-checked and you are right. I missed both Buffalo's and Houston's playoff appearances in those years.