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you can excercise that very theory in the notion that his only priority is probably not in landing major endorsement deals.
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What I was saying is that I personally believe that Kobe is in it entirely for the glory and the Championship isn't the main priority. I don't even think Kobe wants endorsement deals for the money. I don't think Kobe really cares that much about the money... but I do think he cares about how much he gets in relation to other stars. Like when LeBron got that huge endorsement I guarantee you that eats Kobe alive. So with a larger media market you get all of that stuff... bigger endorsement deals... much more media attention/hype.
I have a feeling he will go to New york for some reason. Just a hunch. Does anyone know what NY would need to do to clear cap to make room for Kobe?