[Re-Dirk-ulous]

Read more here!
http://www.cnn.com/2007/SHOWBIZ/Movi....ap/index.html

Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, in the latest example of marketers making life imitate art.

A Dallas, Texas, 7-Eleven has temporarily become a Kwik-E-Mart as a tie-in to "The Simpsons Movie."


Those stores and most of the 6,000-plus other 7-Elevens in North America will sell items that until now existed only on television: Buzz Cola, KrustyO's cereal and Squishees, the slushy drink knockoff of Slurpees

LOL! Class... Taking advertisement to the extreme!