Read an interesting dissertation on CD sales and newspaper sales. It was with respect to the recent Prince CD giveaway in a london newspaper. I think it was 300+ thousand CDs.
What was interesting was that the guy was saying that older artists (and I guess much,much newer ones) don't get much CD sales. They make their bucks touring. The gist of it was that Newspapers had a huge distribution mechanism and could easily distribute CDs that would provoke interest. The newspaper could jack up ad rates in anticipation and the artist would get a fee (x amount) plus the pub for the cd.
Interesting usage of an existing competitive advantage(newspapers). Unfortunately it was written by a LATimes newspaper writers and supposedly the LATimes shot it down because it was deemed "unseemly" I think. Anyway..those newspapers better get on the ball or they will be one dead puppy.
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