Mavs were #4 last year, but less valuable. They swapped places with Boston this year. In their comments, Forbes chalks some of the value up to Dirk, the playoff run, and the sell-out streak:
Quote:
|
The Mavericks sold out an NBA-best 432 straight regular season games heading into the 2012-13 season. Credit 12 straight playoff appearances and the popularity of 11-time All-Star Dirk Nowitzki, as well as Mark Cuban, who markets his franchise harder than any other owner in pro sports. The Mavs have consistently lost money under Cuban thanks to high payrolls that triggered the luxury tax. But last year's $2.7 million bill was the lowest of the past 7 years.
|