It's hard to imagine what will happen with viewership (profits) falling so much.
The biggest losses are nationally televised game viewership, which is fine for the regular season because they're making up the revenue with online/digital/a la carte packages, but now the the playoffs are here which means every game is nationally televised and the numbers are down precipitously (12% year over year) and it's not a one-year trend. We've been falling for four years despite fairly strong profits.
The NBA could try to correct for COVID by doing a future projection, but with four consecutive years of viewership shrinkage, it's hard to paint a rosey picture-- or even know where we're headed.
Last edited by EricaLubarsky; 09-08-2020 at 03:23 PM.
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