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I think I finally get why it's okay to Hate the Spurs!!!
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How does that follow from your "Fool's Gold" premise? Does Hate = Jealousy?
Here's my take on your emotion: you're right. The Mavs, like the Suns, are a team built for regular season success, and are owned by a businessman who's in it for the money, and who realize that pumping up the fans with the cult of the individual player, and the "they're all against us" conspiracy mentalities, is the way to get the arena sold out. Sarver and Cuban, at their core, really don't care much whether their team makes the finals, as long as they keep packing them in and getting the media dollars because their TV ratings are high.
Do you realize that, in the last 30 years (with one exception), there have only been a small handful of teams that have won it all, and they are all multi-repeaters? That would be the Celtics, Lakers, Spurs, Pistons, Bulls, and Rockets. (The one exception is that weird 2006 Heat win over the Mavs. Must have been a full moon.) Now, obviously, the Pistons, Bulls, and Rockets have receded backwards, and the Celtics did for a long time before they came back.
My point is, it takes a complete commitment from the top down and an insane focus on one goal: building a winning playoff team. Most teams are simply not built or focused that way. And some that are, find it very easy to lose that focus. All it takes is a little bit of lack of attention or a few distractions. And even if you have that focus and commitment, it's no guarantee... see the Utah Jazz.