Big Milk flexes its muscle

[DTL]

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The Rights of Milk

Proposed legislation in this session of the Washington Senate would require a $100 deposit by anyone filing a formal complaint about any aspect of the dairy industry (after one free unsuccessful complaint); other businesses in the state would not be subject to complaint deposits. And in February, the managing director of South Africa's Milk Producers Organization demanded that the country's Advertising Standards Authority condemn a beer ad that "discriminates against milk" by implying that it is "dull and boring." (In the ad, three demure milk-drinkers at a cricket match become envious of rowdy beer-drinkers and eventually join them.) [Tri-City Herald (Kennewick, Wash.), 2-14-02] [Saturday Star (Johannesburg), 2-15-02]